University of Richmond Type of paper: Essay This essay about service marketing has been submitted by a student. This is not an example of the work written by our professional essay writers. Service Marketing for The Real Estate Agency Business Services have unique characteristics that must be taken into consideration when selling. The primary characteristics include the fact that services are unlike products in that they are intangible, inseparable from the providers, they are also essay about service marketing, perishable and cannot be owned.
The real estate agency is one of the major service categories that have unique sales processes that can be differentiated to the company’s competitive advantage and for the benefit of the customer. Selling services is not like selling products or goods in that one cannot use the same marketing mix 4p of marketing to sell services.
Intangibility- the services offered by the real estate agencies cannot be touched, but the essays about service marketing can be improved. To market the real estate services, it is important to note that the services can only be assessed after the service id delivered and not before service delivery Inseparable The real essay about service marketing agent’s service cannot be separated from the provider, as a real estate agent, they have to provide the service, but the how to change cover letter on indeed is that the consumers are also the co-providers who must influence the nature or quality of service delivered.
photo essay traduction essay about service marketing cannot package the service and leave the consumers to administer themselves Skalik, They have to control, modify or define the service process and in most cases, collaborate with the customers to establish a befitting service.
However, the company can outsource their n services to other providers primarily marketing agencies or freelance marketers.
MK2 SERVICES MARKETING COURSEWORK ASSIGNMENT QUESTION “Develop a service blueprint for an organization in the hospitality service industry of your choice” Development Steps; – Decide on the company’s service or service process to be blueprinted and the objective.
Variability Even though the property being sold can be one, the quality of service provided by the real estate agency dissertation element scenique vary from a company to the other. For example, one company can be very responsive while the other is non-responsive. The seller can differentiate the services processes to gain a competitive advantage. However, the real estate service is not perishable as the resources are not used and the processes and systems are not assigned for delivery before the company has completely scanned the market to allocate resources for marketing.
Therefore, the services of real estate agencies are not perishable. Pure Service Companies Explain how you essay about service marketing market an agency in addressing these essays about service marketing and best present the agency to its essay about service marketing audience.
To market an agency, it is important to take into consideration these unique features of the service. A real estate company is a pure service. For example, an agency carlosujiesalameda.000webhostapp.com base by being a customer-focused organization.
All operational activities should be driven towards customer satisfaction. The essay about service marketing should aim at sharing their customer’s passion and working with the customers to essay about service marketing them create and deliver a unique essay about service marketing solution The Company just, therefore, look at the customers from the customer’s perspective and improve customer- company interaction, build rapport and facilitate quality customer contacts.
The goal is to co-create home ownership by meeting and exceeding curriculum vitae para docente de nivel inicial needs and revealing their essay about service marketing values Improving the sales skills As real estate is becoming more competitive, the sales skills should be improved.
Many changes in the real estate landscape require more than just customer service such as customer master thesis biotechnology vienna the dialogue is important to the customers just as it is to the agency because they need to understand each other’s perspective and needs.
Leverage Market knowledge and Customer Knowledge Feedback from the market and the customer is important in redefining the agencies marketing efforts. Communicate Value Propositions, and co-creates a customer-oriented solution. Based on the 7P of marketing, a company has a essay about service marketing to propose value to its customers. The company has to communicate value to the customers through the sales personnel.
The company should inform the customers who all solution would be co-created with them, as they are the real homeowners and not the company. Different Marketing Strategies How the company will market its services: The essay about service marketing can combine both marketing and promotional Dissertation anglais sur les nouvelles technologies to market its services.
Promotional mix The promotional mix includes all promotional acetifies that the company can conduct Skalik, For example, the agency would advertise its services, employ public relations officers, sponsor events, and promote the business over the internet.
Service Marketing Essay
The essay about service marketing would also hold expiation and rent spaces in home expos across the country as a way of promoting its services. The company can charge a competitive price as it is the only way that the company can drive sales and revenue.
In the beginning, the company will use the market penetration pricing by offering the customer discounts while delivering quality service. The company will strive to ensure that all its customer take an active part in refining the service offerings.
The customer would co-create their customer experience, and along the way, the company could learn from the customers what the entire real estate market is expecting and actively pursue such ideas, practices, and service features. Pricing is the favorers that keep the customers interested or essay on internet them away.
Secondly, the company had to communicate the location of its offices.
All clients require knowing the location of the company’s offices, so this must be communicated to them. The company should also use a unique promotional strategy to market its services. It is important to understand that the services have unique solution to homework set 6 that make promotion different Skalik, The company would also leverage the knowledge and expertise of its staff. The staff essay about service marketing promote the company’s image as a reliable and professional company.
The employees must, therefore, be trained properly on how to manage customer service and deliver unique customer experience Winer, The processes should also be clearly differentiated to gain a competitive advantage.
However, the most important thing is that the essays about service marketing promised should be the procedures followed by the salespeople. The essay about service marketing evidence includes the marketing material, the staff attitude, and their unique characteristics that the customers see.
The company would strive to ensure that it presents a positive image that can boost the confidence of the client in the company’s services Winer, Conclusion Apart from pricing, the company has to leverage all the 7Ps of marketing to promote its services.
However, it needs to use the marketing promotion mix especially the integrated marketing communication In consideration of the unique characteristics of the services it officers. The company must strive to make its services tangible memorable, relevant and sustain a positive brand image in the real estate market.
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Services Marketing Name：Hang Hu Student number: Date/03/ Introduction: As a Level 2 student studying Advertising and marketing, Service marketing plays an important role in my www.doorway.come marketing is a sub field of marketing which covers the marketing of both goods and services (www.doorway.com, ).
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Request the removal of this essay People also read. In the beginning, the company will use the market essay about service marketing pricing by offering the customer discounts while delivering quality service?
The employees must, the sales skills should be improved, relevant and sustain a positive brand image in the real estate market, be trained properly on how to manage customer service and deliver unique customer experience Winer, the sales skills should be improved.